Why Influencers Should Use A Facebook Business Page

If you are utilising Instagram business, you will have a Facebook page representing your brand. Using your Facebook business Page is a free way to reach your audience through a different channel.

The main benefits of your Business Page is the ability it provides for you to grow your brand, building loyalty with existing and new customers. This can be achieved by advertising your page to grow your audience. There are several Facebook advertising tools to create ads, set your budget and plan your strategy.

Since I have started utilising my Facebook page, I have been able to discover some of the unique features that differ from other social media platforms that make it easy to manage many aspects of your business. Some of the top features I have discovered Facebook Business Page offering include:

1. Connect people with your products and services

As an influencer, you can drive more transactions with Page features which are tailored to your business type. Let your consumers be directed straight to your email, Instagram, Pinterest or Youtube page through call-to-action promotions.

2. Share your offers

You can create coupons and discounts directly from your Page to let people know about special offers and deals - it can help you bring back old brand deals and attract new ones.

3. Build a community

You are actually able to create a Facebook group to deeper your relationships with your followers! You can invite them to join, start discussions relevant to your brand and even create events.

4. Promote an event

If you are organising a meet-and-greet event, using Facebook events is a great way to spread the word, share details and also gain a response on how many people will be attending your event.

5. Sell things on Marketplace

You can connect your products and services to your local community by listing products to Marketplace and even target buyers with mobile-friendly listings.

These are just a couple of standout tools and features I have noticed since I launched my Facebook Business Page, if you are already using you Instagram account as a Business account you already have a Facebook Business Page, so why not utilise it!

Stay tuned because in the coming weeks I will be making more posts about how you can set-up, launch and utilise your Page to its max!

Talk soon,

Demi