Thinking about Advertising on Facebook or Instagram?

If you’re thinking about advertising on Facebook, I couldn't recommend it more because you don’t have to be an expert. You can create and run campaigns using simple self-service tools and track their performance with easy-to-read reports. More than two billion people use Facebook every month so no matter what audience you want to reach, you can find them on Facebook.

So here is how you create a Facebook ad in seven easy steps!

1. Choose your objective

It is a good idea to choose the right ad objective. This entails answering the question “what’s the most important outcome i want from this ad?”

2. Select your audience

Using what you know about the people you want to reach, (such as age, location and other details) choose the demographics, interests and behaviours that best represent your audience.

3. Decide where to run your ad

You next have to choose where you want to run your ad. It could be on Facebook. Instagram, Messenger, Audience Network or across them all. In this step, you can also choose to run ads on specific mobile devices.

4. Set your budget

Facebook allows you to enter your daily or lifetime budget, and the time period during which you want your ads to run. This is a fantastic asset as the limits mean that you will never spend more than you’re comfortable with.

5. Pick a format

Facebook allows you to choose from six versatile ad formats that are designed to work on every device. You can select to show a single image or video or use a roomie, multi-image format.

6. Place your order

When you submit your ad, it goes through Facebook's ad auction which helps get it to the right people

7. Measure and manage your ad

So now your ad will be live and running! While it is running you can track its performance and edit your campaign in Ads Manager. You can see if one version of your ad is working better than another, or if your ad is being delivered efficiently, and make tweaks and adjustments as needed.

Advertising your personal brand to potential followers and customers is a very exciting process. It’s super important to make adjustments to your brand image based on the results you will collect. Watch this space and stay tuned on how you can analyse your results and make sure your brand is catering to the right market.

But for now that's all.

Talk soon,

Demi